Amazon just made life difficult for several competitors, but not Apple. Sorry, anyone looking for the iPad Killer, a 7″ tablet just isn’t the same category.
But, Barnes & Noble – you’ve been served notice now, beyotches. The cheapest Kindle is on sale right now, today, for $79. Cheapest Nook? $139. Oh, that’s gotta hurt. Coming in a month, the Kindle Fire competes directly with the Nook Color. Fire costs $200, or $50 less than the less-powerful Nook Color. There’s another stinging sensation right there.
Meanwhile, the ereader vendors who come out with alternatives, such as the ECTaco, Pandigital, and even venerable Sony brands are going to have a hard time finding buyers when they compete against a $79 Kindle backed by the Amazon bookstore, or the $99 Kindle Touch edition. Heck, the new top of the line e-ink Kindle is only $189 with 3G and wifi (save forty bucks if you don’t mind ads when the screen is “off”). None of the new models from the Amazon competitors include 3G free, and the “but I like to borrow from the library” folks got that problem answered last week when Overdrive’s Kindle support finally went live.
It’s really hard to believe that in November of 2007, $400 bought one of these ugly things, with 250MB of memory:
And in 2011, you can get this for only $79, with 2GB of memory:
I can’t imagine what magic Sony and B&N will have to pull out of their hats to have a chance of competing with Bezos’ latest babies.
Oh, and if you really want a Kindle with a keyboard, the Kindle 3 with Special Offers just got dropped 15 bucks to $99.