If you’re a geek, you’ve thought of or maybe even built a home-theater PC – that strange device which is a full-fledged computer hooked up to your television. Most of the rest of the TV-watching public, however, is utterly uninterested in such geekery. They do want to see their Youtube videos and Netflix streams on the bigger screen, but they’re not interested in doing the hard work necessary to put them there.
Enter Google TV and Roku boxes and Apple TV. A simple, somewhat affordable (Logitech, why 300 bucks?) device, hooked up to your television and your internet connection, enter some passwords and usernames, BAM! Internet media on your television. That’s the dream, right?
Google TV has been blocked from streaming ABC, NBC, and CBS shows from the networks’ web sites. Think about this for a minute, and you may begin to see the point of view of Network Neutrality advocates. Google TV uses Chrome, the web browser, to access ABC’s website. The user on his couch sees the web site just as he would see it if he were using his regular PC to view that site. The same ads load. The same content is there. But, because the machine he’s using says (as it’s supposed to), “I’m a Google TV browser” – no soup for you.
Still here? True, this is not an actual case of network neutrality being violated, because the ISP is not the one blocking content from flowing over their network. The content provider has the right, no matter how irrational, to prevent anyone from watching their content in any manner. They could capriciously decide that only certain blocks of IP addresses could view their shows online. They could browser sniff and decide that they don’t like Opera, even if Opera is perfectly capable technically of watching their content. They’ve decided they hate Google this week. By extension, their viewers, the ones who care enough about How I Met Your Mother to go to the CBS website and seek it out, the most avid viewers with the most brand loyalty – fuck them.
Interesting business decision.