There are some people who are expressing incredulity that anyone believes the Internet Blackout scheduled for the 18th is a good idea. The argument goes something like this, “Not producing content on Wednesday is like not buying gasoline on Wednesday. You’ll just do the writing on Tuesday or Thursday, so what do you gain?” This fungibility theory of content is, I think, missing the point. While boycotting Texaco for one day is relatively pointless and unnoticed by the corporation you’re trying to hurt, that is not at all like blacking out Wikipedia for one day.
While gasoline boycotts are intended to send a message to the big oil companies (who don’t even notice the blip), the Internet Blackout is intended to raise awareness among the non-geek set. Those of us who read Gizmodo or Slashdot are very well versed in SOPA/PIPA and DMCA and all the other acronyms we hate to see pop up in a news story. But, think about your less-geeky friends who don’t know that DMCA is evil and don’t know what DRM is. They are like Jon Stewart, who only last week had someone in his audience ask him about SOPA and he had to profess complete ignorance. The normal folks in the world have not been following the SOPA debate and they aren’t mad about the United States attempting to erect the same sort of censorship plans as China (with the added benefit of giving corporations nearly unilateral police powers to shut down any site they don’t like).
How to get those non-geek people to add their voices to those of Vint Cerf and Eric Schmidt (who have already been ignored by Congressional committees because they don’t understand all that computer stuff)? You need to get their attention in a way that is hard to ignore. Since most people use Google regularly and Wikipedia frequently, slapping a giant black banner on those sites with, “Imagine if this site was down forever” will make at least some of them pay attention to what our elected representatives are proposing to do in our names. SOPA is bad legislation, it’s bad information security, it’s bad business. And, it won’t stop one damned pirate anyway.
Andysocial.com will be offline tomorrow. I know nobody will notice, since I have virtually no visitors, but it makes me feel better anyway.